There was a small announcement a few weeks ago that IBM’s VP of Business Process Management was appointed to General Manager of Design.
“Congrats” I remember thinking to myself “but it’s really just an internal IBM affair”.
Or is it?
BPM is a small industry.
There is a handful of very large vendors. There are dozens of small ones.
There are a few hundred companies around them that consult, integrate, market and provide professional services.
But it is still a very small industry.
As far as influence goes, BPM is quite democratic. Anyone can speak their mind.
You don’t need to be a large vendor, you don’t need to be 20 years in the industry.
Everyone will listen, observe and form their own opinions on the topic.
We don’t have any Justin Biebers, Lady Gagas, or Kim Kardashians in our BPM world.
You get a feeling sometimes that size doesn’t matter… But it does.
In any given month, the large BPM vendors will bring in more revenue that the small ones bring in a year.
In any given month, the large BPM vendors will spend more money on marketing and educating the public on the advantages of BPM more than the small ones combined.
It’s usually the bigger vendors that push BPM into the public domain.
Their combined effort is what causes organizations around the world to say to themselves “we need to start doing BPM”
The smaller vendors tend to forget sometimes that a lot of their “food” comes from the larger vendors education and marketing efforts.
The Elois live a banal life of ease on the surface of the earth, while the Morlocks live underground, tending machinery and providing food, clothing and infrastructure and marketing for the Elois.
More importantly, the industry is very human-centric.
The saying “The graveyards are full of people the world could not do without” does not apply here.
The industry is based on a few people making it move forward. Movers and Shakers..
Any decision they make ripples through the industry. A decision by one causes others to follow.
SaaS, Mobile, ACM, Simulation, ECM integration, Microsoft vs Java, BPMN vs BPEL…
It’s when these guys sneeze, the rest of us run to check our forehead to see if we are coming down with something.
And it’s when these guys succeed, the rest of us feel that we are on the right track.
So Mr Gilbert.. from one of the Elois.. Congrats on the promotion.